Blog

No summer plans? How about a refresh of your CSR communications efforts?

When’s the last time you updated your social impact communications strategy? If it was more than six months ago, then it’s time to do a refresh. What better time than summer to reorganize, review and refresh that plan? Social impact, corporate social responsibility (CSR), corporate citizenship, community giving – these are the buzz words for what the public and private...

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Do you need live coverage? Here’s what we think.

The power of live coverage is to engage and inform in real time. We know that a few key factors come to mind before embarking on whether to go live or not. First, it must be deliberate and strategic. Second, timing and relevance are crucial. Third, you must know your audience. Understanding these factors in advance will offer guidance on...

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Taking Care of Business

When Launching a Consultancy, Help Others, Stay True to Yourself Yes, it is still a great idea to launch your PR business. I’ve run my own PR shop for almost 30 years now, and it’s one of the best decisions I’ve made for my career. Soon after working as a TV news reporter, I decided to take the leap and...

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Day 3: The Latin-Blazers Series – Hispanicize 2017

Solving America’s New Diversity Crisis There is indeed a diversity crisis in America and it was the focus of today’s robust discussion at Hispanicize. The session featured a panel representing the PR, TV/film, nonprofit and corporate industry. The panel includes Mekahlo Medina, Ramon Escobar, Natalie Boden, Gloria Rodriguez, Rick Najera, Semhar Araia, and Audrey Ponzio. Everyone agreed that there are...

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Day 2: The Latin-Blazers Series – Hispanicize 2017

The Ugly Side of Social Media To block or not to block. That is the question and challenge for social media users who manage themselves as a brand. Content creator Eddie Garcia and actor/blogger Laurie Termini talked about the “ugly side” of social media and the realities of having to engage with haters, trolls and stalkers. Both have experienced social...

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Day 1: The Latin-Blazers Series – Hispanicize 2017

3 Creators Who Crushed their Branded Campaigns Insights and examples of success flooded this session with Laura Sanchez, Claudia Martinez, Jairo Orozco and Bryan Rojo. It was refreshing to see millennials who are creating relatable, fun and useful content to entertain and also inform their followers. These influencers have millions of followers across all platforms and, of course, brands seek...

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Engage Yourself: Media Relations Key to Today’s News Landscape

Media relations has come a long way, but in my book, it is still an art to master in the PR profession. The state of media relations has evolved over the years and taken on a holistic role in today’s 24-hour non-stop news cycle. As PR professionals, we have learned how to negotiate through all the noise and traffic to...

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Corporate Social Responsibility in a digital world

Comunicad staff talks about the benefits of social media for CSR We recognize the impact of social media as it relates to corporate social responsibility and we make it a point to integrate the tool throughout our PR/marketing campaigns. Here’s a look at what our team has to say about the benefits of utilizing social media for corporate social responsibility...

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2017 PR Bucket List

2016 was a whirlwind of twists and turns. It’s only natural to start 2017 with your best foot forward. Here's a "bucket list” that will guarantee to energize your PR strategy. Are you ready to take these on for 2017? Try VR (Virtual Reality) Computer-generated 3D simulation is quickly making its way to the top. We are curious to see...

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Wishing you a Season of Giving and Sharing

I want to wish each and every one of you a wonderful holiday season. Comunicad has had a productive year full of energy and excitement, and we are happy to share a few of those special moments with you in our photo blog. We are thankful for your partnership and support throughout the year.

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