Blog

Be a part of Puerto Rico’s Rebirth -- Help #SendHopeToPR

The recent natural disaster and humanitarian crises in Puerto Rico caused by Hurricane Maria have turned the lives of thousands of people into disarray. Millions of children and families are fearful and overwhelmed with uncertainty in the face of the devastation. I was born and raised in Puerto Rico under a perpetually sunny sky amidst clear blue Caribbean waters and...

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Be a part of Puerto Rico’s Rebirth -- Help #SendHopeToPR

The recent natural disaster and humanitarian crises in Puerto Rico caused by Hurricane Maria have turned the lives of thousands of people into disarray. Millions of children and families are fearful and overwhelmed with uncertainty in the face of the devastation. I was born and raised in Puerto Rico under a perpetually sunny sky amidst clear blue Caribbean waters and...

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Top 10 tools that will help you stay abreast of everything PR

It’s no surprise that there are tons of resources as our “go to” for news and information. At Comunicad we rely on several sources to stay abreast of what’s going on in the industry and around the country. We want to know a little bit about everything, always relying on credible (no #FakeNews) and reliable resources to curate information that...

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The time to come together for Puerto Rico and Mexico is now

The humanitarian disaster before our eyes in Puerto Rico, the U.S. Virgin Islands, and Mexico is heart-wrenching to watch. The massive destruction from Hurricane Maria on my beloved island, where I was born, raised as a child and enjoyed my teenage years into early adulthood, leaves me with a sense of helplessness, but not hopelessness. This is the time when...

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A New Way to Experience Comunicad: #GIFs

Social media is a key ingredient for reaching a large audience quickly. To do so strategically, that also means considering the right kind of visual aid, in this case, GIFs, to generate interest. Social media is an important component to engage with our target audience. Comunicad does it in English and Spanish every day with GIFs. Here are a few...

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A Latina Millennial’s perspective on working in a diverse office

Nowadays, it’s common to find yourself talking about the differences between Millennials and baby boomers in the workplace. As a Latina who happens to be a Millennial, I enjoy the back and forth discussions about our multigenerational and multicultural differences. I am a junior majoring in public relations at FIU (Florida International University) and this summer, I have the privilege...

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No summer plans? How about a refresh of your CSR communications efforts?

When’s the last time you updated your social impact communications strategy? If it was more than six months ago, then it’s time to do a refresh. What better time than summer to reorganize, review and refresh that plan? Social impact, corporate social responsibility (CSR), corporate citizenship, community giving – these are the buzz words for what the public and private...

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Do you need live coverage? Here’s what we think.

The power of live coverage is to engage and inform in real time. We know that a few key factors come to mind before embarking on whether to go live or not. First, it must be deliberate and strategic. Second, timing and relevance are crucial. Third, you must know your audience. Understanding these factors in advance will offer guidance on...

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Taking Care of Business

When Launching a Consultancy, Help Others, Stay True to Yourself Yes, it is still a great idea to launch your PR business. I’ve run my own PR shop for almost 30 years now, and it’s one of the best decisions I’ve made for my career. Soon after working as a TV news reporter, I decided to take the leap and...

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Day 3: The Latin-Blazers Series – Hispanicize 2017

Solving America’s New Diversity Crisis There is indeed a diversity crisis in America and it was the focus of today’s robust discussion at Hispanicize. The session featured a panel representing the PR, TV/film, nonprofit and corporate industry. The panel includes Mekahlo Medina, Ramon Escobar, Natalie Boden, Gloria Rodriguez, Rick Najera, Semhar Araia, and Audrey Ponzio. Everyone agreed that there are...

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