2015 Wrap up
Thank you for your ongoing interest in our blogs. Before wrapping up 2015, I want to share our most viewed blogs that provided insight into the Hispanic marketplace.
Over the past several years, research companies such as Nielsen have projected that by 2015 the U.S. Hispanic consumer buying power is estimated to reach $1.5 trillion.
Recent articles/publications have reported on some of the latest studies showing that U.S. Hispanics continue to lead the general population in social media, mobile and e-commerce adoption.
It’s not uncommon that decision-makers who are tasked to capture segments of the $1.5 trillion U.S. Hispanic market find themselves stretching each of their consumer marketing or community outreach dollars.
Thanks again for your support. I wish you a Feliz Navidad and Happy New Year!
By Gloria Rodriguez / President & CEO, Comunicad
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