COMUNICAD WINS COMMUNICATOR AWARDS FOR ITS WORK ON BEHALF OF ILL AND INJURED VETERANS
ARLINGTON, Va. (July 30, 2014) – Comunicad won three Awards of Distinction from The Communicator Awards for its work with DAV (Disabled American Veterans) to raise the public’s awareness of DAV’s critical role in supporting our nation’s ill and injured veterans.
“We are pleased that the Academy of Interactive and Visual Arts recognized the campaigns DAV and Comunicad developed and implemented,” said Comunicad CEO Gloria Rodriguez. “It was a privilege to work on these initiatives and the work itself was truly rewarding. However, it’s nice to be recognized by peers in our industry for efforts we are so passionate about.”
Comunicad and DAV won two Awards of Distinction in the “Integrated Campaign: Not-for-profit” category for the “Whatever it Takes” and “Heroes” campaigns. This category recognizes advertising and marketing campaigns utilizing more than one form of media created for promoting non-profit organizations.
Also, in the category of “Commercials: Non-profit,” which recognizes television commercials promoting non-profit organizations, DAV and Comunicad earned another Award of Distinction for the “Whatever it Takes” spot.
According to AIVA’s awards site: The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. They receive more than 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards honor work that transcends innovation and craft – work that made a lasting impact. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement.
Comunicad served as DAV’s communications agency of record and undertook the design of its new brand identity, logo and tagline and produced DAV’s first-ever advertising and public relations campaign to build awareness and educate the public about its free services for veterans of all generations.