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Crafting a Smarter Strategy

As PR experts, crafting a smarter strategy should be top of mind in our industry. Part of that strategy is knowing your audience. In my guest column, Crafting a Smarter Strategy: The Art of Reaching the Bicultural Audience Today, published in the November issue of PRSA Tactics, I write about the shift of what diversity means today as we compete to communicate with the Hispanic/Latino community and having what I call “cultural intelligence” to understand the multicultural, bicultural and bilingual nuances of our community. It’s no longer a one-size-fits-all strategy.

By Gloria Rodriguez

President & CEO, Comunicad, LLC

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