Crafting a Smarter Strategy
As PR experts, crafting a smarter strategy should be top of mind in our industry. Part of that strategy is knowing your audience. In my guest column, Crafting a Smarter Strategy: The Art of Reaching the Bicultural Audience Today, published in the November issue of PRSA Tactics, I write about the shift of what diversity means today as we compete to communicate with the Hispanic/Latino community and having what I call “cultural intelligence” to understand the multicultural, bicultural and bilingual nuances of our community. It’s no longer a one-size-fits-all strategy.
By Gloria Rodriguez
President & CEO, Comunicad, LLC
Follow us on Twitter @comunicadpr