Day 2: The Latin-Blazers Series – Hispanicize 2017
The Ugly Side of Social Media
To block or not to block. That is the question and challenge for social media users who manage themselves as a brand. Content creator Eddie Garcia and actor/blogger Laurie Termini talked about the “ugly side” of social media and the realities of having to engage with haters, trolls and stalkers. Both have experienced social media aggressiveness and suggest that part of managing yourself or representing a brand means having a safe and protective environment. There can be a tug of war between the brand, the community and the audience on social media, but at the end of the day, most bloggers strive to be transparent by sharing, informing and engaging their audience. You can hide, block and report aggressive followers as necessary, but more importantly, it’s imperative to have a social media crisis plan in place. Part of such a plan includes posting guidelines on social media that explain reasons for blocking aggressive followers.
We create our reality in social media so it’s important to manage the conversation and allow for opportunities to engage with your audience.
Our content is an extension of us. One thing is popularity, the other is influence – @omgitseddieg #hispz17 @hispanicizeevent
Pictured: Laura Termini talks to us about social media success
Cafecito with the producers of Top Hispanic shows and news magazine show
The most important thing to get your product or service out there is the perfect pitch. Hector Castro, Producer, CNN; Leticia Herrera and Richard Borjas, Executive Producer, Telemundo; and Ariel Coro, Tech Expert and Broadcast Content Producer talk about the importance of the perfect pitch and getting your story out. Sending out a press release with your story is only 1/10th of the work. Know the content of the show, the person you’re calling, the stories they cover, and spend the time to tailor and personalize your press release so it doesn’t go in the trash bin. When pitching, use all the resources you have, from the contacts you’ve made, and feel free to get creative with your subject line. Finally, be prepared to present testimonials, b-roll opportunities, and story angles. The more you have to offer the producer, there’s a stronger likelihood that your story will be picked up.
Pitching will not work all the time so build a relationship with the media so you can become a trusted resource.
You must know your audience so you can represent them. #Hispz17
Pictured: Producers from multiple Hispanic networks give tips on pitching
Google US Hispanic Update
Although the focus has been on the millennial population for their purchase power and impact, the GenZ demographic is booming. This is the #mobilenative generation that does not know a world without technology. Thirty-seven percent (37%) of the GenZ is African American and Hispanic, making up a significant percentage of the general population. Teens are spending three or more hours per day on mobile, and while there are brands who have done a complete immersion of online platforms, it is important for all brands to make the move on this community quickly. One in five GenZ Hispanics are using credit cards, that’s more than double than the general population, and eight in 10 Hispanic teens are making purchases online. While millennials grew up with mobile as a second language, the upcoming generations are natives to it. In response, brands need to optimize their online platforms to reach all consumers.
Teenagers, GenZ (ages 13-17) are mobile natives who call themselves “content junkies” because they are always consuming information. They are redefining the terms of brand loyalty through their IRL / online experiences.
In line with the broader population, YouTube is the #1 app used overall amongst African-American and #Hispanic teens. - @Eliana_Murillo @Google #Hispnz17 @hispanicizeevent
Pictured: Eliana Murillo discusses the hard numbers on Hispanic trends in digital outlets