Fuel Your 2016 Hispanic Brand Efforts #PRDiversity

Get ready, set content, and go!

Like many of my business associates and blog followers, I’ve been examining 2016 industry trends. Everyone expects that this year the world will move at a much faster pace. Comunicad is moving faster by creating strategies that align mobile, social, and content.

Imagine #PRDiversity 

With 55 million Hispanics living in the U.S., business, political, and social agendas will continue to extend their daily access and influence on U.S. Hispanic consumers/constituents in real time and in short form through smartphones.

Hispanics are constantly engaging in social media on their smartphones. According to Nielsen, multicultural consumers have led the growth in smartphone penetration, as they’re adopting them at a higher rate than the U.S. average.  Hispanics are ahead of the curve in adopting digital devices, as over three-quarters (77%) of Latinos in the U.S. use smartphones. Nielsen also reported that about half of Hispanics said they plan to upgrade/replace their mobile handset.

Given the opportunities of the Hispanic marketplace, will brands improve their conversion metrics?  

Honestly, it’s about #Inclusion.

Social media metrics can be improved when supported with a sustainable two-prong approach that’s embedded in Latino culture and social impact relevancy.  

Voice of Engagement – Develop a keen sense of contributing meaningful solutions that dissipate Hispanic customer challenges and elevates your brand’s likeability both online and offline. The awareness and attention drives more positive WOM and sharing.

Home-grown content drives community engagement – Latinos strongly identify with social impact initiatives that contribute to the future of their families, as well as local and national communities. Elevate your brand’s connection to their stories.

While more brands are greatly involved with global social impact initiatives, expanding the connection to home-grown needs will encourage the mobilization of Gen Z, Millennials, Gen X, and Boomers. 

Together, we can nurture seeds of content goodness and impact the lives of millions of people.

Comunicad has been leading the conversation on Hispanic PR for more than 25 years.

By Gloria Rodriguez
President & CEO, Comunicad, LLC
Follow us on Twitter @comunicadpr
Follow me on twitter @GRnapo