Google shows U.S. Hispanics are a must for every CMO’s radar.
When Google speaks, corporate America listens, and so do we.
Recently, the technology giant surveyed a select panel of senior-level marketers to see if the U.S. Hispanic audience was on their roadmaps. While more marketing experts connect their company growth of 11-25% coming from this market, many have yet to address a strategy.
For our hundreds of Blog followers, the data shared in this Google write-up reverberates the evidence Comunicad has shared many times concerning the powerful U.S. Hispanic buying power which will rise to $1.5 trillion by 2015.
In technology, U.S. Hispanics continue to be mobile power users and over-index in video consumption. This population is ahead of the curve when it comes to digital, and they lead in adoption of new devices.
Based on its evaluation of data, surveys, and interviews, Google shares its top lessons and encourages leading brands and forward-thinking marketers to take notice and take action.
I invite you to read Google’s article on “Your Next Big Opportunity: The U.S. Hispanic Market.” View and take note of Google’s three good insights and more.
Comunicad has been leading the conversation on Hispanic PR for more than 25 years.
By Gloria Rodriguez, President & CEO, Comunicad