Blog

Why we should embrace the lingo of Millennials

Research constantly tells us that Millennials are the fastest growing population in the U.S. Like every generation, they bring their own vocabulary. What does that mean for the rest of us? For starters, if you haven’t already, you need to understand how important it is to embrace their language along with their perspectives and opinions. I am honored to employ...

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Two Perspectives about Hispanic Heritage Month

Why Hispanic Heritage Month still matters By Carmen Marsans I am approaching this Hispanic Heritage Month with uncharacteristic enthusiasm for highlighting Hispanic contributions in our society. This was not the case in the past for me. As an American who happens to be of Hispanic descent, I am known to argue that the celebration was somewhat of a snub to...

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Becoming a Legend

how to become unforgettable in every way Your personal brand already exists, whether you were consciously building it or not. Other people’s perception of you, what they say to you or about you is how people categorize you. With the influence of digital media, it is easy to find out almost everything about a person such as their favorite movie,...

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3 Takeaways from the Aspen Ideas Festival

Last week, I had the opportunity to participate as a scholar at the Aspen Ideas Festival. The festival is an annual gathering with over 3,000 participants including big thinkers from around the globe and across many disciplines. “We are here celebrating the best of our country - IDEAS,” said U.S. Secretary of State John Kerry while sharing his vision of...

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The Power of Communications: Once Upon a Time, a Brand Became a Story

Even though U.S. Hispanics are known to be loyal to brands from generation to generation, Millennials and younger crowds are starting to see things differently, it is no longer enough to rely on brand loyalty through generations when targeting Latinos. In my guest column, The Power of Communications: Once Upon a Time, a Brand Became a Story , published in...

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The Way Multicultural Millennials Accelerate Influence

I recently attended an annual event that brings together thousands of social media’s most influential multicultural content creators. It was an opportunity to engage with Latino Millennials who are at the forefront of sharing and distributing creative and engaging content across social networks YouTube, Facebook, Twitter, Instagram, Snapchat, and Vine. The dynamics of connecting with Millennials and younger consumers makes...

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1 in 4 U.S. Hispanic adults (18+) are on Twitter

1 in 4 U.S. Hispanic adults (18+) are on Twitter. As we say Happy 10 th Anniversary to Twitter, here’s 5 things Comunicad loves about 140 characters or less about Latino engagement. Five ways Comunicad loves to engage Latinos on Twitter: Today is a good day to follow us on Twitter @comunicadpr Comunicad has been leading the conversation on Hispanic...

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Fuel Your 2016 Hispanic Brand Efforts #PRDiversity

Get ready, set content, and go! Like many of my business associates and blog followers, I’ve been examining 2016 industry trends. Everyone expects that this year the world will move at a much faster pace. Comunicad is moving faster by creating strategies that align mobile, social, and content. Imagine #PRDiversity With 55 million Hispanics living in the U.S., business, political,...

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2015 Wrap up

Thank you for your ongoing interest in our blogs. Before wrapping up 2015, I want to share our most viewed blogs that provided insight into the Hispanic marketplace. Pew Center Reports a majority of U.S. Hispanic are bilingual Over the past several years, research companies such as Nielsen have projected that by 2015 the U.S. Hispanic consumer buying power is...

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Crafting a Smarter Strategy

As PR experts, crafting a smarter strategy should be top of mind in our industry. Part of that strategy is knowing your audience. In my guest column, Crafting a Smarter Strategy: The Art of Reaching the Bicultural Audience Today , published in the November issue of PRSA Tactics , I write about the shift of what diversity means today as...

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