Blog

Day 1: The Latin-Blazers Series – Hispanicize 2017

3 Creators Who Crushed their Branded Campaigns Insights and examples of success flooded this session with Laura Sanchez, Claudia Martinez, Jairo Orozco and Bryan Rojo. It was refreshing to see millennials who are creating relatable, fun and useful content to entertain and also inform their followers. These influencers have millions of followers across all platforms and, of course, brands seek...

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Engage Yourself: Media Relations Key to Today’s News Landscape

Media relations has come a long way, but in my book, it is still an art to master in the PR profession. The state of media relations has evolved over the years and taken on a holistic role in today’s 24-hour non-stop news cycle. As PR professionals, we have learned how to negotiate through all the noise and traffic to...

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Corporate Social Responsibility in a digital world

Comunicad staff talks about the benefits of social media for CSR We recognize the impact of social media as it relates to corporate social responsibility and we make it a point to integrate the tool throughout our PR/marketing campaigns. Here’s a look at what our team has to say about the benefits of utilizing social media for corporate social responsibility...

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2017 PR Bucket List

2016 was a whirlwind of twists and turns. It’s only natural to start 2017 with your best foot forward. Here's a "bucket list” that will guarantee to energize your PR strategy. Are you ready to take these on for 2017? Try VR (Virtual Reality) Computer-generated 3D simulation is quickly making its way to the top. We are curious to see...

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Wishing you a Season of Giving and Sharing

I want to wish each and every one of you a wonderful holiday season. Comunicad has had a productive year full of energy and excitement, and we are happy to share a few of those special moments with you in our photo blog. We are thankful for your partnership and support throughout the year.

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The “Take-Away” and the “Ask”

As we prepare for a new administration in the White House, it’s time to get the 2017-2018 long term planning underway, and in the process, be very clear about what we will give and take from the table. This is true no matter your industry. I began my 2017 planning several months ago by convening a series of meetings to...

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Why we should embrace the lingo of Millennials

Research constantly tells us that Millennials are the fastest growing population in the U.S. Like every generation, they bring their own vocabulary. What does that mean for the rest of us? For starters, if you haven’t already, you need to understand how important it is to embrace their language along with their perspectives and opinions. I am honored to employ...

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Two Perspectives about Hispanic Heritage Month

Why Hispanic Heritage Month still matters By Carmen Marsans I am approaching this Hispanic Heritage Month with uncharacteristic enthusiasm for highlighting Hispanic contributions in our society. This was not the case in the past for me. As an American who happens to be of Hispanic descent, I am known to argue that the celebration was somewhat of a snub to...

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Becoming a Legend

how to become unforgettable in every way Your personal brand already exists, whether you were consciously building it or not. Other people’s perception of you, what they say to you or about you is how people categorize you. With the influence of digital media, it is easy to find out almost everything about a person such as their favorite movie,...

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3 Takeaways from the Aspen Ideas Festival

Last week, I had the opportunity to participate as a scholar at the Aspen Ideas Festival. The festival is an annual gathering with over 3,000 participants including big thinkers from around the globe and across many disciplines. “We are here celebrating the best of our country - IDEAS,” said U.S. Secretary of State John Kerry while sharing his vision of...

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