Blog

The Power of Communications: Once Upon a Time, a Brand Became a Story

Even though U.S. Hispanics are known to be loyal to brands from generation to generation, Millennials and younger crowds are starting to see things differently, it is no longer enough to rely on brand loyalty through generations when targeting Latinos. In my guest column, The Power of Communications: Once Upon a Time, a Brand Became a Story , published in...

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The Way Multicultural Millennials Accelerate Influence

I recently attended an annual event that brings together thousands of social media’s most influential multicultural content creators. It was an opportunity to engage with Latino Millennials who are at the forefront of sharing and distributing creative and engaging content across social networks YouTube, Facebook, Twitter, Instagram, Snapchat, and Vine. The dynamics of connecting with Millennials and younger consumers makes...

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1 in 4 U.S. Hispanic adults (18+) are on Twitter

1 in 4 U.S. Hispanic adults (18+) are on Twitter. As we say Happy 10 th Anniversary to Twitter, here’s 5 things Comunicad loves about 140 characters or less about Latino engagement. Five ways Comunicad loves to engage Latinos on Twitter: Today is a good day to follow us on Twitter @comunicadpr Comunicad has been leading the conversation on Hispanic...

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Fuel Your 2016 Hispanic Brand Efforts #PRDiversity

Get ready, set content, and go! Like many of my business associates and blog followers, I’ve been examining 2016 industry trends. Everyone expects that this year the world will move at a much faster pace. Comunicad is moving faster by creating strategies that align mobile, social, and content. Imagine #PRDiversity With 55 million Hispanics living in the U.S., business, political,...

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2015 Wrap up

Thank you for your ongoing interest in our blogs. Before wrapping up 2015, I want to share our most viewed blogs that provided insight into the Hispanic marketplace. Pew Center Reports a majority of U.S. Hispanic are bilingual Over the past several years, research companies such as Nielsen have projected that by 2015 the U.S. Hispanic consumer buying power is...

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Crafting a Smarter Strategy

As PR experts, crafting a smarter strategy should be top of mind in our industry. Part of that strategy is knowing your audience. In my guest column, Crafting a Smarter Strategy: The Art of Reaching the Bicultural Audience Today , published in the November issue of PRSA Tactics , I write about the shift of what diversity means today as...

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Four Key Insights About #youngmulticultural Consumers

As temperatures drop and consumers turn their personal thoughts to holiday planning and giving, the marketing mind is focused on ending 2015 with revenue success and starting the New Year on solid ground. Content and digital tools will multiply exponentially to reach influencers and consumer decision makers. When I read reports from companies like Nielsen, a global information and measurement...

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Stop, Look and Listen: 3 Steps about Authenticity in Hispanic Engagement

Lately, I’ve noticed lots of people asking me similar questions about how a brand can be authentic to U.S. Hispanic consumers. Usually, after raising my right eyebrow (#sass), my reply is simple and always the same: stop, look and listen! After more than 25 years of work in Hispanic marketing communications and corporate responsibility, my thoughts have become very succinct,...

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Nielsen Study Validates Hispanics Have the Most Years of Effective Buying Power

A recent Nielsen study on the multicultural population, The Multicultural Edge: Rising Super Consumers, brings a new meaning to “young at heart” and will enhance the knowledge base of brands and organizations searching for growth. U.S. Hispanics are not only the largest diverse population, they are leading in youthfulness, coupled with longer life expectancy. Latinos have a median age of...

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Pew Analysis Reveals that a Majority of English-Speaking Hispanics in the U.S. are Bilingual

Over the past several years, research companies such as Nielsen have projected that by 2015 the U.S. Hispanic consumer buying power is estimated to reach $1.5 trillion. Sustained by their increasing numbers, early technology adoption and a young median age, the U.S. Latino population is poised to influence how companies, brands and organizations listen to their needs. I foresee that...

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