Blog

In Absence of Spanish Media Dollars, Genuine Engagement Delivers Results

It’s not uncommon that decision-makers who are tasked to capture segments of the $1.5 trillion U.S. Hispanic market find themselves stretching each of their consumer marketing or community outreach dollars. In many cases executives are unable to align, or in some instances commit, brand-related efforts with a Spanish-language media budget due to the impact of costs. If this is your...

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Abundance of Hispanic Engagement Possibilities for 2015

As we wind down this calendar year, for many of us, strategic work for 2015 has already begun. In the new year, brands will continue to touch U.S. Hispanic consumers with innovative or sustained initiatives. There is an abundance of in-culture engagement possibilities. But, if engaging with the Hispanic market still seems overwhelming for your company or organization, just remember...

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Hyper-Local CSR Goes Hispanic

Across the country and around the world, people’s hearts and pockets turn toward contributing to communities in need during the holiday season. Historically, large corporations have aligned their one-size-fits-all philanthropic and corporate social responsibility (CSR) efforts with their national business footprint. It’s time that imagination takes the form of novel local Hispanic strategies that can have a greater impact. Social...

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Three Ways Hispanics Unite to Advocate

Recently the Hispanic Public Relations Association (HPRA) DC Chapter hosted a panel that I participated on, Hispanic Leaders in Public Relations/Public Policy. It was designed to inform and inspire the next generation of communications professionals. Multicultural millennials engaged with thought leaders who shared knowledge and wisdom about the U.S. Latino experience particularly in the areas of advocacy, entrepreneurship, youth mentorship,...

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Two reasons why Hispanic Heritage Month matters

Now through October 15, in English and Spanish, you will connect or be touched by pings and things that celebrate Latino pride and inclusion. Reason #1 – Statistics show economic power The numbers are grounded in research. Selig Center, Nielsen, Pew Hispanic Center, and other significant sources have reported that by 2015 Hispanics will represent approximately $1.6 trillion in buying...

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Google shows U.S. Hispanics are a must for every CMO’s radar.

When Google speaks, corporate America listens, and so do we. Recently, the technology giant surveyed a select panel of senior-level marketers to see if the U.S. Hispanic audience was on their roadmaps. While more marketing experts connect their company growth of 11-25% coming from this market, many have yet to address a strategy. For our hundreds of Blog followers, the...

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COMUNICAD WINS COMMUNICATOR AWARDS FOR ITS WORK ON BEHALF OF ILL AND INJURED VETERANS

ARLINGTON, Va. (July 30, 2014) – Comunicad won three Awards of Distinction from The Communicator Awards for its work with DAV (Disabled American Veterans) to raise the public’s awareness of DAV’s critical role in supporting our nation’s ill and injured veterans. “We are pleased that the Academy of Interactive and Visual Arts recognized the campaigns DAV and Comunicad developed and...

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3 Key steps to becoming the financial institution Hispanics trust

Gone are the jokes about grandpa “abuelito” stuffing his savings inside his mattress. Today, with an average age of the Hispanic population at 27.4 years old, this young demographic is connected, with 42 million projected to be online by 2015. Products for financial services are in demand by Latinos, because, like most Americans across the country, Hispanics strive to become...

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Increase forecasted within $1.5 trillion Hispanic spending power

As voices of research continue to promote the allure of the Hispanic Millennial segment, recent conversations have also touted the enticement of the spending power of affluent Latinos. Yet, with so much buying power and optimism, it begs the question, “Why do companies struggle to determine which segments are relevant to their business goals?” A recent report from Nielsen and...

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Latino Millennial Boosting the U. S. Economy

Just when corporate America started to get comfortable understanding how U.S. Hispanics respond positively to brand experiences, along comes the Hispanic Millennial. Sixty-five percent of all U.S. Hispanics are Millennials, ages 22 – 32, and, according to a Pew Hispanic Center research, they are quickly influencing media and advertising. However, Hispanic Millennials are not all alike -- their cultural sensibilities,...

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