Blog

Google shows U.S. Hispanics are a must for every CMO’s radar.

When Google speaks, corporate America listens, and so do we. Recently, the technology giant surveyed a select panel of senior-level marketers to see if the U.S. Hispanic audience was on their roadmaps. While more marketing experts connect their company growth of 11-25% coming from this market, many have yet to address a strategy. For our hundreds of Blog followers, the...

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COMUNICAD WINS COMMUNICATOR AWARDS FOR ITS WORK ON BEHALF OF ILL AND INJURED VETERANS

ARLINGTON, Va. (July 30, 2014) – Comunicad won three Awards of Distinction from The Communicator Awards for its work with DAV (Disabled American Veterans) to raise the public’s awareness of DAV’s critical role in supporting our nation’s ill and injured veterans. “We are pleased that the Academy of Interactive and Visual Arts recognized the campaigns DAV and Comunicad developed and...

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3 Key steps to becoming the financial institution Hispanics trust

Gone are the jokes about grandpa “abuelito” stuffing his savings inside his mattress. Today, with an average age of the Hispanic population at 27.4 years old, this young demographic is connected, with 42 million projected to be online by 2015. Products for financial services are in demand by Latinos, because, like most Americans across the country, Hispanics strive to become...

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Increase forecasted within $1.5 trillion Hispanic spending power

As voices of research continue to promote the allure of the Hispanic Millennial segment, recent conversations have also touted the enticement of the spending power of affluent Latinos. Yet, with so much buying power and optimism, it begs the question, “Why do companies struggle to determine which segments are relevant to their business goals?” A recent report from Nielsen and...

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Latino Millennial Boosting the U. S. Economy

Just when corporate America started to get comfortable understanding how U.S. Hispanics respond positively to brand experiences, along comes the Hispanic Millennial. Sixty-five percent of all U.S. Hispanics are Millennials, ages 22 – 32, and, according to a Pew Hispanic Center research, they are quickly influencing media and advertising. However, Hispanic Millennials are not all alike -- their cultural sensibilities,...

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