Increase forecasted within $1.5 trillion Hispanic spending power

As voices of research continue to promote the allure of the Hispanic Millennial segment, recent conversations have also touted the enticement of the spending power of affluent Latinos. Yet, with so much buying power and optimism, it begs the question, “Why do companies struggle to determine which segments are relevant to their business goals?” A recent report from Nielsen and...

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Latino Millennial Boosting the U. S. Economy

Just when corporate America started to get comfortable understanding how U.S. Hispanics respond positively to brand experiences, along comes the Hispanic Millennial. Sixty-five percent of all U.S. Hispanics are Millennials, ages 22 – 32, and, according to a Pew Hispanic Center research, they are quickly influencing media and advertising. However, Hispanic Millennials are not all alike -- their cultural sensibilities,...

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