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Latino Millennial Boosting the U. S. Economy

Just when corporate America started to get comfortable understanding how U.S. Hispanics respond positively to brand experiences, along comes the Hispanic Millennial. Sixty-five percent of all U.S. Hispanics are Millennials, ages 22 – 32, and, according to a Pew Hispanic Center research, they are quickly influencing media and advertising. However, Hispanic Millennials are not all alike -- their cultural sensibilities,...

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