Press Release



Washington, DC, May 20, 2016 – In the May issue of LatinTRENDS magazine Gloria Rodríguez, President and CEO of Comunicad, gives a one-on-one interview about the importance of cultural intelligence to reach Latino audiences. In the article, “A Marketer’s Perspective” Rodríguez explains the changes in the PR industry over the last decade and the need for culturally intelligent strategies. Read the article here.

LatinTRENDS connects with the bilingual/bicultural Hispanic community by producing original content through a magazine, website, e-newsletter, social media and events. 

Gloria Rodríguez is the founder, president, and CEO of Comunicad, LLC, a boutique, full-service, public relations and marketing communications firm specializing in Hispanic/Latino outreach.

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Comunicad, LLC is a Virginia-certified Small, Women, and Minority (SWaM)/Disadvantaged Business Enterprise (DBE). Since 1985, Comunicad has been at the forefront of the multicultural communications evolution designing English and Spanish award-winning marketing communications initiatives to deliver successful and effective programs. The company’s strength is built on the creation and execution of public relations programs and campaigns grounded in cultural values and relevancy for the cross-cultural consumer/constituent, and the communities where they live, work, and play.