Press Release

Comunicad LLC, friends and family mourn sudden passing of Carlos Soto


Comunicad, LLC President/CEO Gloria Rodríguez announced the passing of a great colleague and friend Carlos Soto. Soto passed away peacefully on Saturday morning while visiting family in Puerto Rico.

"We are deeply saddened by the loss of Carlos. He was a very special person who did so much for others in his professional and personal life. We will honor the memory of Carlos by continuing to follow what he stood for--a tireless devotion to give to others. Carlos will always be in our hearts," said Rodríguez

Soto was a veteran of the corporate and public relations industry for more than 30 years. He served as Comunicad's Executive Vice President for more than 10 years. Prior to that, he was Director of Corporate Relations at Coors Brewing Company and was later named president of the National Hispanic Corporate Council (NHCC).

Soto is being remembered today by many friends and colleagues for his business contributions to the Latino community. 

Soto is survived by his wife Mary, two daughters and three grandchildren.

Details about memorial arrangements are not available at this time. 

We welcome your words of condolences and sympathy to

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Comunicad, LLC is a Virginia-certified Small, Women, and Minority (SWaM)/Disadvantaged Business Enterprise (DBE). Since 1985, Comunicad has been at the forefront of the multicultural communications evolution designing English and Spanish award-winning marketing communications initiatives to deliver successful and effective programs. The company’s strength is built on the creation and execution of public relations programs and campaigns grounded in cultural values and relevancy for the cross-cultural consumer/constituent, and the communities where they live, work, and play. For more information, visit and follow us on Twitter and Facebook @ComunicadPR.