Work

Partners on the Go , Public Relations


AARP

For more than eight years, Comunicad served as the Hispanic Agency of Record for AARP, the largest non-profit organization in the U.S., with more than 40 million members. We provided integrated public relations and advertising services to build brand awareness and engagement among multigenerational households. Metrics showed an increase in membership and retention across the nation’s top Hispanic markets.

Over the years, we provided strategic planning and engagement support to promote dialogues with the public and the Latino media about significant issues such as the privatization of social security, changes to Medicare Part D, and health care reform.

AARP Vivir Mejor TV Ad