Corazón de mi vida
Comunicad facilitated a relationship between Ford Motor Company Fund and the National Latino Children Institute (NLCI) during more than seven years to activate a nationwide network of safety advocates and community groups to raise awareness among Latinos about the important role of safety seats in saving children's lives. The resulting program is titled Corazón de mi vida (The Center of my Life).
Harnessing our expertise and knowledge of the Hispanic community, Comunicad managed the program, developing Corazón's national strategic plan for community outreach and media relations, taking into consideration cultural and language gaps. Thanks to our media outreach efforts, we have helped Ford and NLCI reach more than one million households with Corazón's safety messages.