Feria de la Segunda Juventud
Comunicad helped to double AARP's goal of reaching 8,000 people from the 50+ community and their families for their first-ever national Hispanic brand experience event. We successfully raised awareness about the two-day conference, promoting its interactive activities, entertainment from renowned national and international celebrities, and informative sessions through a multimedia campaign, which included TV, radio, OOH, print, and web outreach.
Earned media efforts focused on the uniqueness of the event, highlighting its multigenerational appeal and the host of attending celebrities. Presence marketing was also instrumental in maximizing exposure visibility for the brand. Our targeted efforts resulted in sold-out registration to the event and all its concerts before it even started.