Compartir es Vivir (Create the Good) , Social Media

Our Journeys / Our Stories (OJOS): Portraits of Latino Achievemen and Retratos

Furthering its commitment to the Latino community, Ford Motor Company Fund launched two nationally traveling art exhibitions to raise awareness about Latino talent and achievements, foster cross-cultural exchange, and promote role models for Latino youth across the country.

Comunicad promoted these exhibitions within the Latino community through special committees made up of more than 3,000 total national and local Latino and non-Latino leaders who endorsed the exhibits and mobilized the community. We also developed extensive media and communications strategies, including press previews, to raise awareness about the exhibitions.