Public Relations Tactics

We deliver brand experiences that get noticed. By applying our deep cultural understanding of the vibrant multicultural/Latino communities and their contributions to society today, we provide integrated communications solutions that resonate and deliver measurable results. For more information, read Comunicad CEO Gloria Rodriguez's guest column, Crafting a Smarter Strategy: The Art of Reaching the Bicultural Audience Today, published in the November issue of PRSA Tactics, wherein I write about the shift of what diversity means today as we compete to communicate with the Hispanic/Latino community, and having what Rodriguez calls “cultural intelligence” to understand the multicultural, bicultural and bilingual nuances of our community. It’s no longer a one-size-fits-all strategy. 


  • Media relations
  • Brand experience event planning & management
  • Community activation and relationship development
  • Strategic partnerships
  • Grassroots and Grasstops
  • Issues management
  • Media training
  • Collateral development
  • Internal communications and strengths development services
  • Research

Contact us

Comunicad, LLC 1530 Wilson Blvd.
Suite 600 Arlington, VA 22209
703-807-0505 (fax)

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