Senior Vice President Client Relations
Carmen Marsans is Senior Vice President of Client Services for Comunicad, where she directs and oversees national programs for corporate clients and special projects with international organizations.
What would you say is one of your finest moments, something you’re very proud of?
Being the mother of my two sons. I am also very proud of my resilience, determination, and being able to take leaps of faith, even when no one believed the outcome would be positive.
Tell us about one of your most embarrassing moments.
Believing my son had placed a funny Halloween picture of me on his Facebook page and that one of my clients had seen it.
What do you like most about working at Comunicad?
How we support each other and respect each other’s expertise and uniqueness. I love the family atmosphere and our concern for each other’s needs, and especially how we can laugh under the most stressful circumstances.
If you had to live on a deserted island, besides your family, what would you miss most? Which skills would you use to get off the island?
Reading The Washington Post every morning while enjoying my coffee. I will meditate and use the power of positive thinking to attract a luxury liner that will rescue me. I will enjoy the greatest wines and delicacies all the way to civilization!
Name two of your top pet peeves.
People who are envious and insensitive.
What do you like to do in your spare time?
Walk through my neighborhood trail, which I consider sacred ground; exercise; spend time with family; watch movies; write in my journal; and, if I have over a week, definitely travel—hopefully to a place where I can see the ocean.
Latino Leaders magazine named Carmen one of the “Top 20 Marketing Professionals” for her demonstrated commitment to understanding and recognizing the value of multicultural markets through various platforms and initiatives.
Carmen specializes in building strong community relationships through public outreach campaigns that foster long-term growth and enhance the bottom lines. Her proven public relations approach has resulted in award-winning campaigns for clients. Prior to joining Comunicad, Carmen worked for FleishmanHillard as part of the team that helped manage the National Youth Anti-Drug Media Campaign of the White House Office of National Drug Control Policy. Preceding her public relations efforts at Fleishman, Marsans spent more than 20 years at the International Brotherhood of Electrical Workers (IBEW), AFL-CIO, spearheading its educational initiatives. Her efforts were instrumental to the creation of the education department for the organization’s local and national staff as well as the development of the IBEW Hispanic Outreach Program, helping the organization’s growth as well as gaining internal support of the importance of cultural diversity and inclusiveness within the IBEW’s workforce.