The humanitarian disaster before our eyes in Puerto Rico, the U.S. Virgin Islands, and Mexico is heart-wrenching to watch. The massive destruction from Hurricane Maria on my beloved island, where I was born, raised as a child and enjoyed my teenage years into early adulthood, leaves me with a sense of helplessness, but not hopelessness. […]

Social media is a key ingredient for reaching a large audience quickly. To do so strategically, that also means considering the right kind of visual aid, in this case, GIFs, to generate interest. Social media is an important component to engage with our target audience. Comunicad does it in English and Spanish every day with […]

Nowadays, it’s common to find yourself talking about the differences between Millennials and baby boomers in the workplace. As a Latina who happens to be a Millennial, I enjoy the back and forth discussions about our multigenerational and multicultural differences. I am a junior majoring in public relations at FIU (Florida International University) and this […]

When’s the last time you updated your social impact communications strategy? If it was more than six months ago, then it’s time to do a refresh. What better time than summer to reorganize, review and refresh that plan? Social impact, corporate social responsibility (CSR), corporate citizenship, community giving – these are the buzz words for […]

The power of live coverage is to engage and inform in real time. We know that a few key factors come to mind before embarking on whether to go live or not. First, it must be deliberate and strategic. Second, timing and relevance are crucial. Third, you must know your audience. Understanding these factors in advance […]

Taking Care of Business  When Launching a Consultancy, Help Others, Stay True to Yourself Yes, it is still a great idea to launch your PR business. I’ve run my own PR shop for almost 30 years now, and it’s one of the best decisions I’ve made for my career. Soon after working as a TV […]