Cultural Distrust of Vaccination Is Deep

We entered 2021 with high hopes of beating COVID-19 and stopping the horrific loss of life in our country, which at present surpasses 416,000 deaths. Two highly effective vaccines have been developed, approved, and vaccinations have started in the United States, opening a path to ending the pandemic. Yet, in the Hispanic and Black communities, […]

Holiday Goodwill Starts with the Power of One

Twenty-Twenty comes to an end and what a ride it has been.  It was “the best of times and the worst of times.” We now enter the Holiday season in a sleigh ride of dueling health and economic pandemics, with a new reality of social distancing that redefines the traditional gatherings with loved ones.  Nonetheless, […]

Countdown to Thanksgiving: Mental Health and Post-Election Unity

We made it past election day. We came together and got out the vote. We were stressed through the vote counting. We continue to quarantine, work remotely and start new projects. Now, we “keep calm and carry on” ? The hidden truth is that there are many far from calm and struggling to carry on. […]

The Latino Political Panorama Is Complicated, Pero Votar es Fácil!

A record 32 million Latinos are projected to be eligible to vote in 2020, yet we have not been proportionately represented on the political platform issues of either candidate. Both the incumbent and the Democratic presidential nominee featured Latinos on their virtual conventions, but the Hispanic platform issues were hard pressed to compete with the […]

Census Challenges in a Changing Demographic Landscape–Marketers Take Note

The 2010 U.S. Census has been challenged by marketers for two decades for undercounting segments of the minority population, particularly Latinos. The 2020 count is set to encounter the historically unprecedented obstacle of COVID-19 in its effort to mobilize community outreach that now requires social distancing protocols.  Particularly challenging is the historic lack of trust […]

The Language of Leadership and Communicating to Enact Change

Leadership development and cultural intelligence are crucial to implementing successful communications strategies. The CEO of a company and its top leadership are an integral part of the commitment to change, especially in response to the current movement that demands action beyond rhetoric. A new narrative rooted in cultural understanding is key to a cohesive voice […]