Fight the Good Fight on Social Media

As communicators, we have the responsibility to use social media ethically. The amount of content that is pushed out daily across social media platforms is insurmountable, and we need to ask ourselves how much of it is true? How much of it exploits emotion? How much of it is misleading? Social media has the power […]

The GenZ Latino Vote – “For the first time in history, Latinx voters became the second largest voting bloc in the U.S.”

As the next generation of the Latino population becomes eligible to vote, they mark a dynamic and largely untapped voting bloc. There is a misperception that Hispanics are mostly non-voting immigrants; the reality is that a significant number of their children are U.S.  citizens and the fastest growing population of first-time voters. With the increased […]

2022 Outlook – A Call for Authentic Narratives

Mindful of an Ongoing Pandemic, a Divided Nation and Historic Mental Illness As marketers and communicators heading into the third year of a pandemic that contributed to increased social inequality, we must continue to recognize the power and responsibility to create authentic narratives on behalf of our clients and for the collective good. In this […]

Doing Well While Doing Good – Digital Impact and the Spirit of Giving

This is a Christmas story of sorts about Bad Bunny, a 27-year-old successful Puerto Rican rapper who turned benefactor and created the Puerto Rico based Good Bunny Foundation in 2018. Bad Bunny chose philanthropy after winning numerous awards including a GRAMMY® and Latin GRAMMY®, earning a fortune while creating a huge social impact platform with […]

Ronald Blackburn-Moreno — a Leadership Legacy of Integrity and Impact on Generations of Hispanic Youth

News of the passing of Ronald Blackburn-Moreno prompted a wave of mourning from Hispanic leaders and other advocates of Diversity and Inclusion across the nation — many became friends as fellow pioneers in an era championed by Blackburn-Moreno’s Board leadership, passion, devotion, and love for the Hispanic community.  Leading Hispanic NGOs and Latino corporate leaders […]

Roberto Clemente’s Spirit of Giving Lives On

Homage to a baseball glory who unites us through the ages Nearly 50 years since Roberto Clemente’s fatal plane crash those who love baseball — Hispanics and Non-Hispanic boomers alike — will remember where they were when the news broke on New Year’s Eve 1972. In the midst of the celebrations, we learned that Clemente […]