Census Challenges in a Changing Demographic Landscape–Marketers Take Note

The 2010 U.S. Census has been challenged by marketers for two decades for undercounting segments of the minority population, particularly Latinos. The 2020 count is set to encounter the historically unprecedented obstacle of COVID-19 in its effort to mobilize community outreach that now requires social distancing protocols.  Particularly challenging is the historic lack of trust […]

The Language of Leadership and Communicating to Enact Change

Leadership development and cultural intelligence are crucial to implementing successful communications strategies. The CEO of a company and its top leadership are an integral part of the commitment to change, especially in response to the current movement that demands action beyond rhetoric. A new narrative rooted in cultural understanding is key to a cohesive voice […]

Addressing Racism and Cultivating an Anti-Racist Culture in the Workplace

We are living in unprecedented times, as protestors come together despite the risk during a pandemic to combat the issue of police brutality after the killing of George Floyd. However, we must acknowledge the unrest is beyond one murder by police; it is the tipping point of many atrocities deep rooted in private and public […]

Opinion Piece: Disenfranchised by Technology

Opinion from the Ethical Dilemma at the Heart of Big Tech Companies, by Javier Saade: Mr. Saade’s article quotes Dr. James Moore, a notable thinker at the intersection of ethics and technology presenting the construct that, “the use and development of technologies are most important when technologies have transformative effects on societies.” Dr. Moore stipulates […]

Mentoring students during COVID-19

As we closed our office and enforced social distancing, we reimagined how we would mentor from home. Every year we welcome a new class of interns, most travel thousands of miles to get a real-life working experience. Due to COVID-19, two of our interns had to rush back to their home countries, Belgium and Mexico. […]

Women’s Month and the Challenges of Our New Reality

“When our communities are in need, we have to step-up.”   I planned to celebrate Women’s Month by writing about the combined strength of the women at Comunicad by highlighting their backgrounds, expertise, passion, vision and dedication to our clients’ work. Then, enter the Coronavirus (COVID-19) pandemic, and my plans to honor my staff during Women’s […]