The Intersection of Trendy and Traditional on the Road to Corporate Social Responsibility

Oftentimes, in society – whether we like it or not – we are defined by the generation we are born into. Through a categorization of age groups, we fall into slots that define our consumer trends, technological tendencies, and what we value in corporations – and in life. While this is a relatively broad generalization, […]

Launching into a brighter space

Welcome! If you “landed” here that means you have found our new home.  All of us at Comunicad hope you stay a while, look around, and let us know how we can help you. www.Comunicad.com has undergone more than “spring cleaning” or a fresh coat of paint. We’ve added fresh features designed to give visitors […]

Top 10 tools that will help you stay abreast of everything PR

It’s no surprise that there are tons of resources as our “go to” for news and information. At Comunicad we rely on several sources to stay abreast of what’s going on in the industry and around the country. We want to know a little bit about everything, always relying on credible (no #FakeNews) and reliable […]

Do you need live coverage? Here’s what we think.

The power of live coverage is to engage and inform in real time. We know that a few key factors come to mind before embarking on whether to go live or not. First, it must be deliberate and strategic. Second, timing and relevance are crucial. Third, you must know your audience. Understanding these factors in advance […]

Taking Care of Business

Taking Care of Business  When Launching a Consultancy, Help Others, Stay True to Yourself Yes, it is still a great idea to launch your PR business. I’ve run my own PR shop for almost 30 years now, and it’s one of the best decisions I’ve made for my career. Soon after working as a TV […]

Engage Yourself: Media Relations Key to Today’s News Landscape

Media relations has come a long way, but in my book, it is still an art to master in the PR profession.  The state of media relations has evolved over the years and taken on a holistic role in today’s 24-hour non-stop news cycle. As PR professionals, we have learned how to negotiate through all […]