President & CEO
Gloria is the founder, president and CEO of Comunicad, LLC. She founded Comunicad in 1985 and has been at the forefront of the multicultural communications evolution in the United States and Latin America.
Gloria is a visionary and pioneer in the public relations industry with an unparalleled track record implementing successful campaigns in general and multicultural markets. Under her leadership, Comunicad has successfully carried out campaigns that make the business case for corporations to implement philanthropic and corporate social responsibility programs that address issues affecting local, national and international communities. In 2017, Gloria was recognized as one of the 50 Game Changers of PR by PR News. She began her career as the only Hispanic producer on the Fox affiliate, WTTG news team in Washington, DC. As CEO of Comunicad, Gloria has led the agency through the conception and successful implementation of multicultural brand awareness and community engagement campaigns for iconic American corporations, such as the Ford Fund, Freddie Mac, Molson Coors, AARP and Carnival Cruises.
Gloria considers giving back and mentoring others an important part of her work. Throughout her career, Gloria has mentored countless men and women looking to make a difference in various industries. She also devotes a good deal of her time to helping advance the Latino community, focusing on empowering emerging Latina leaders.
Gloria has been an advocate and active member of the community and has contributed greatly to the development of membership organizations, corporate boards, and the formation of advisory groups. She serves in several advisory boards for major cultural organizations, including the Smithsonian Institution Traveling Exhibition Services (SITES) making sure art and cultural projects reach communities throughout U. S. and internationally. Gloria also serves on the board of Excelencia in Education, an organization with the mission to accelerate Latino student success in higher education; the board of Centro Fox, the first Presidential library in Latin America; and is a committee member of the Latin GRAMMY Cultural Foundation.
Mrs. Rodriguez is former member of the Board of Director of the Smithsonian Institution’s Latino Center (SLC) and the Inter-American Development Bank’s first Advisory Board for Women’s Leadership in the Americas, as well as the International Women’s Forum. She also served in boards of national Latino organizations including the League of United Latin American Citizens (LULAC) and the Cuban American National Council. She is the past Chair of the National Hispana Leadership Institute (NHLI) and National Latino Children’s Institute.
She is a founding board member of the International Leadership Institute at Princeton and a Gallup-Certified Leadership and Strengths Coach; and a graduate of Harvard Business School Corporate Governance program and has a Master’s in Communications from George Washington University.